Since 1989 the OBEY street art campaign has become an important urban phenomenon subconsciously touching those well aware of their environment. Through the vision of Shepard Fairey OBEY has evolved into one of the most controversial yet influential symbols of the 21st century. Derived from Andre the Giant, a pop-culture athlete in the eighties, the OBEY icon has been bombed in developed and rural cities around the world. Its ambiguous idea immediately sparks philosophical discussion and ultimately motivates the inner-person through active participation. Today Penloe stocks a vast range of Obey and has a bespoke instore area for the brand, our range is building year upon year working closely with one of the most passionate distributors we've ever worked with ensuring the brand is displayed the right way, making sure the staff are educated and are engaged with the brand and making sure that Penloe is the best equiped store in Cornwall to see the Obey range.