The Hundreds x Pepsi
This is a very special The Hundreds x Pepsi collaboration. Do you remember when Cindy Crawford stepped out of a red Lamborghini Diablo to fetch herself a can of Pepsi in the 1991 commercial, our lives changed forever. And, like millions of people across the globe, we obsessed over it. Other generations had their own Pepsi pin up with Madonna in the 1980’s and Britney Spears in the 2000's. Flipping through Pepsi’s archive and seeing the iconic art, imagery and women who were part of it is literally a journey through pop culture Americana and a journey that The Hundreds wanted to document through a clothing line. Seizing the opportunity to work on this one-of-a-kind project with Pepsi and share a part of their place in American culture, The Hundreds chose their favorite ad’s from the 1940's through to the 2000's and reinterpreted them the best way The Hundreds can, featuring the beautiful Denise Schaefer shot by Bobby Hundreds or drawn by The Hundreds graphics team. For 2015, they created their own Pepsi Perfect campaign, tying in with The Hundreds x Back To The Future story with the bottle that appears in Back To The Future 2's vision of 2015, topping off an eight piece collaborative collection that chronicles nearly a century of Americana as seen through the eyes of The Hundreds and one of the most renowned brands in history. This colab is exclusively available to select independent doors internationally.