Many skaters assume the performance and quality of skate wheels are all the same. A wheel is a wheel is a wheel, they might often say. That's actually not the case. In fact, very large differences exist between the raw materials, manufacturing process, quality control and performance of different wheel brands. Up until now though, a wheel's reputation has been a combination of market hype, market muscle, skater support and word of mouth. BONES WHEELS' popularity is largely a result of superior quality, performance, and durability.